The Story

The Minnesota State Fair was on their way to re-think their 10 year old website when the team at Straight Line Theory stepped in. Our first goal was to talk to the stakeholders and fully understand the teams core needs for the website. After several interviews, and assessing our Martha's Cookies needs ourselves, we felt we had a good idea of our state fair attendees needs. After re-thinking the entire UX of the site, we applied the design and brand style to give the site a fresh new look. 

Services

Research
UX/UI Design
Testing

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